Justin Bieber doesn't care about his clothes at all; even his pants are falling down, so there's nothing left to see.

Justin Bieber's $10 million comeback faces mixed reactions; people paid for tickets but only saw their idol dressed as if he were just going for a stroll?

There was a time when Justin Bieber's mere appearance was enough to set the stage ablaze, not only because of his music, but also because of his style: a calculated bad boy look, baggy pants, and a tank top that showed off his physique. People eagerly awaited what Justin would wear, just as much as they awaited him singing. But all of that seems to be in the past. His comeback at Coachella 2026, with a fee of up to $10 million (263 billion VND) for his first headliner role, didn't deliver the expected sensation. On the contrary, what unfolded on stage left many international audiences disappointed, confronted with a Justin Bieber who no longer cared about being "stylish" on stage.

Instead of a grand, well-invested performance, some viewers felt Justin appeared rather "casual" in an outfit consisting of a hoodie, t-shirt, shorts, and sunglasses, with almost no significant styling effort. Even his insistence on wearing the familiar SKYLRK hoodie gave the impression that the star had just walked straight from home onto one of the most spectacular stages of his career. Justin's "hiding" in the oversized form, concealing his body and almost obscuring his physique, made it seem as if he was trying to shrink himself amidst the spotlight of a true headliner.

Gone are the sensational outfits, gone is even the baggy pants that once became his signature look; Justin Bieber looks more like someone strolling through his own concert. There's not much to discuss about the outfit, simply because there's nothing to discuss. This minimalist approach, if a deliberate choice in the spirit of anti-fashion, could have been a highlight, but in the context of a Coachella main stage, it's perceived as a lack of investment – ​​especially when compared to Sabrina Carpenter's polished, constantly changing outfit performance earlier.

Following the performance, which was likened to a "karaoke reminiscing about old times," mixed reactions quickly erupted on social media. Some called it a lazy performance, questioning why a multi-million dollar stage could be so simple. Some harsh comments stated they couldn't imagine spending thousands of dollars on tickets just to see Justin Bieber walking around in a hoodie and sunglasses, with some even sarcastically comparing him to Jesse Pinkman – a character in a movie known for his sloppy streetwear style.

Conversely, many fans still appreciate this version of Justin. No longer the perfectly "packaged" pop star, he appears as a man who has passed his peak, choosing a quieter, less ostentatious way of being; for them, his voice and presence alone are enough.

However, from a fashion perspective and more broadly, in terms of image strategy, Justin Bieber's Coachella 2026 was far from bland; his fashion simply shifted its focus from personal style to brand identity. While he himself was almost entirely "off-mode" in terms of fashion on stage, Justin's SKYLRK was incredibly effective, and Coachella is a prime example of how the Bieber couple leveraged the spotlight for their commercial purposes. Besides Hailey Bieber's appearances promoting Rhode Island, the "Baby" singer also subtly transformed the world's biggest music festival into a SKYLRK stronghold.

The brand has launched an exclusive collection embodying the Bieberchella spirit, released both online and offline this season. The collection includes a range of festival-themed items such as tie-dye hoodies, t-shirts printed with the slogan "It's Not Clocking to You," shorts, and a variety of accessories from bucket hats and socks to tech gadgets like power banks, handheld fans, and phone cases.

Justin Bieber's second fashion brand even created an entire "oasis"—SKYLRK OASIS—spanning 9,000 square feet (approximately 830 square meters) right in the middle of the Coachella grounds. This wasn't just a sales location; it also served as a "shelter" for attendees, complete with trees, a misting system, and a resting area in the desert. On its first day alone, the area was predicted to surpass the sales of an entire Coachella weekend.

It's safe to say that while Justin's music career might not be explosive, his business ventures run incredibly smoothly. The issue probably isn't whether Justin dresses well or poorly, but rather that he no longer cares about dressing to impress. For Justin Bieber, fashion isn't the spotlight anymore; it's something that operates behind the scenes, functioning like a brand.

Photo: Instagram, screenshot.